Cookie & Tracking Disclosure

This Cookie and Tracking Disclosure (“Disclosure”) explains how Dante Labs International Inc (“Dante Labs,” “we,” “our,” or “us”) uses cookies, pixels, and other tracking technologies on our websites (dantelabs.com and us.dantelabs.com) and related services. This Disclosure should be read together with our Privacy Statement.

1. What Are Cookies and Tracking Technologies?

Cookies are small text files placed on your device by a website’s server. They allow the website to recognize your browser and remember certain information about your visit, such as your preferences and login status. Cookies may be “first-party” (set by the website you are visiting) or “third-party” (set by a domain other than the website you are visiting).

Pixels (Web Beacons) are small, often transparent images or code snippets embedded in web pages or emails. When a page containing a pixel loads, it contacts a remote server, which may collect information about the visitor’s browser, device, IP address, and the page visited. Pixels are commonly used by advertising and analytics platforms to track user activity across websites.

Conversion Tracking Tags are scripts installed on a website to measure whether a user completes a desired action (such as making a purchase) after clicking on an advertisement. They transmit event data—such as the occurrence and value of a purchase—to the advertising platform that served the ad.

Session Replay Tools record user interactions with a website, including mouse movements, clicks, scrolling, and text input, and allow the website operator to replay those sessions for analytics and user experience improvement purposes.

2. Why This Matters for a Genetic Testing Company

Dante Labs takes its obligations regarding genetic data seriously. Because Dante Labs is a genomics company, a purchase on our website may indicate to third-party analytics and advertising platforms that you have ordered a genetic test. Certain state laws—including the Illinois Genetic Information Privacy Act (GIPA)—treat the disclosure of even the fact that a person has undergone genetic testing as protected information that may not be disclosed without written consent.

We have designed our tracking practices to minimize the risk of disclosing your genetic testing status to third parties. The specific measures we have taken are described in Section 5 of this Disclosure.

3. Categories of Cookies and Tracking Technologies

We categorize the cookies and tracking technologies on our website into four groups:

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable core functionality such as security, shopping cart functionality, account authentication, and session management. These cookies do not collect information for marketing or analytics purposes. Because they are necessary for the website to function, they cannot be disabled.

3.2 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your language preferences, region, or display settings. They may be set by us or by third-party providers whose services we have integrated into our pages. If you disable these cookies, some or all of these features may not function properly.

3.3 Analytics Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and whether users encounter error messages. The information collected is aggregated and used to improve how our website works. These cookies do not directly identify individual visitors.

3.4 Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you, to measure the effectiveness of advertising campaigns, and to limit the number of times you see an advertisement. They may be set by advertising platforms through our website and used to build a profile of your interests and show you relevant advertisements on other websites. These cookies transmit information to third parties, including advertising platforms.

4. Specific Third-Party Technologies on Our Website

The following table lists the third-party tracking technologies deployed on dantelabs.com and us.dantelabs.com as of the date of this Disclosure:

Note: This table reflects the technologies deployed as of the date of this Disclosure. We update this table periodically. If we deploy new tracking technologies that materially change the data transmitted to third parties, we will update this Disclosure.

5. Purchase Conversion Events and Genetic Testing Status

This section describes the specific data transmitted to third-party advertising platforms when you complete a purchase on our website. This is the area of highest sensitivity because a purchase on dantelabs.com may indicate that you have ordered a genetic test.

5.1 What We Transmit

When you complete a purchase on our website, and if you have consented to marketing and advertising cookies through our cookie consent mechanism, the following data may be transmitted to the advertising platforms listed in Section 4:

• Event type: A generic “Purchase” event signal indicating that a transaction occurred
• Transaction value: The monetary value of the purchase
• Currency: The currency of the transaction (e.g., USD)
• Cookie-based identifiers: Identifiers assigned by the third-party platform (such as Meta’s c_user cookie, Google’s _ga cookie, or Microsoft’s MUID cookie) that allow the platform to associate the event with a specific browser or user profile

5.2 What We Do Not Transmit

We have configured our conversion tracking to exclude the following from purchase event payloads:

• Product names (e.g., “Whole Genome Sequencing,” “Premium Genome Test”)
• Product categories (e.g., “DNA Testing,” “Genomics”)
• SKU or product identifiers
• Content IDs, content categories, or item-level data
• Any information from which the third party could determine that the specific product purchased was a genetic test (other than the fact that the transaction occurred on dantelabs.com)

5.3 Residual Risk Disclosure

Even with the safeguards described above, there is a residual risk that the domain name of our website (dantelabs.com) may allow a third party to infer that a purchase involved a genetic testing product, since Dante Labs is known as a genomics company. We disclose this risk in the interest of transparency. To eliminate this risk entirely, you may decline marketing and advertising cookies through our cookie consent mechanism, which will prevent purchase conversion events from being transmitted to third-party advertising platforms.

6. Your Choices

6.1 Cookie Consent Mechanism

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline categories of cookies. You may:

• Accept all cookies: All categories of cookies (strictly necessary, functional, analytics, and marketing/advertising) will be activated.
• Accept only necessary cookies: Only strictly necessary cookies will be activated. No analytics or marketing cookies will fire, and no purchase conversion events will be transmitted to third-party advertising platforms.
• Customize your choices: You may selectively enable or disable functional, analytics, and marketing/advertising cookies.

You may change your cookie preferences at any time by clicking the “Your Privacy Choices” link in the footer of any page on our website.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically set your browser to block third-party cookies, notify you when a cookie is being set, or delete cookies that have already been placed. Please note that disabling cookies may affect the functionality of our website.

6.3 Do Not Track

If your browser sends a “Do Not Track” (DNT) signal, we will treat this as a request to disable non-essential cookies.

6.4 Opt-Out Links

You may also opt out of interest-based advertising from specific providers:

• Meta: https://www.facebook.com/settings/?tab=ads
• Google: https://adssettings.google.com
• Microsoft: https://account.microsoft.com/privacy/ad-settings
• Industry opt-out: https://optout.aboutads.info or https://optout.networkadvertising.org

7. Illinois Residents: Consent for Tracking

Under the Illinois Genetic Information Privacy Act (410 ILCS 513/30), it is unlawful to disclose to a third party that an individual has undergone genetic testing without written consent. Because purchase conversion events on our website may communicate to third-party advertising platforms that a transaction has occurred on a genetic testing website, we obtain your affirmative consent before activating marketing and advertising cookies.

If you are an Illinois resident, by affirmatively opting in to marketing and advertising cookies through our cookie consent mechanism, you are providing written consent for Dante Labs to transmit generic purchase conversion event data (as described in Section 5) to the third-party advertising platforms listed in Section 4. You may withdraw this consent at any time by changing your cookie preferences.

If you do not affirmatively opt in, no marketing or advertising cookies will be activated and no purchase conversion events will be transmitted to third-party platforms.

8. Tracking on Authenticated Account Pages

Dante Labs does not deploy any third-party tracking pixels, advertising beacons, session replay tools, or marketing cookies on authenticated account pages where your Genetic Information, test results, reports, or health-related data are displayed.

This means that when you log into your Dante Labs account and view your genome sequencing results, trait reports, health predisposition reports, ancestry reports, or any other Genetic Information, no data about the specific content you are viewing is transmitted to Meta, Google, Microsoft, or any other third-party advertising or analytics provider.

Strictly necessary cookies (such as session authentication cookies) may operate on authenticated pages to maintain your login session, but these do not transmit data to third-party advertising or analytics platforms.

9. Changes to This Disclosure

We may update this Disclosure from time to time. If we make material changes to the tracking technologies we deploy or the data they transmit, we will update this Disclosure and post a revised “Last Updated” date. Where required by law, we will re-obtain your consent.

10. Contact Us

If you have questions about this Cookie and Tracking Disclosure, please contact us:

Dante Labs International Inc

Email: hello@dantelabs.com